Vinod Nair is the MD of Softline India. who has been with the company since it started its operations in India in 2014. With a rich experience in the field of solution integration, he laid out a very optimistic and constructive charter of building an organization of tech strategists, delivery experts and with a strong GTM of helping clients transform their businesses through the use of digital solutions.
From remote work setup to a hybrid workplace, we have come a long way in the past two years. Realizing a workplace of tomorrow that is innovative, transformative, insightful, and less-hierarchical has become a key priority for small and medium businesses. A digital workplace is essential to increasing employee engagement, generating a high level of productivity, and building exceptional digital customer experiences.
Organizations today need to keep pace with the rapidly evolving digital workplace technologies. As SMBs grapple to stay competitive in the digital-first reality, some key trends to watch out for are workstream collaboration, skills-based talent acquisition, AI-augmented workforce, automation, hybrid working, and data analytics.
SMBs need to shift their focus on leveraging and enhancing new-age skill sets. According to Emeritus Global Career Impact Survey (2021), some of the top in-demand skills include soft skills like leadership and management, critical thinking, problem-solving, innovation, design thinking, and creativity. A World Economic Forum report predicted that by 2024 retraining for up to six months will be crucial for around 40% of the global workforce.
The pandemic condensed years’ worth of technological innovation into a matter of months, leaving businesses in a race to catch up. Next-gen technologies like AI/ML, cloud computing, data science/analytics, and digital communication have created just as many challenges as opportunities. The workforce is equally hard-pressed to acquire job-specific skills and the necessary technical expertise.
For SMEs, harnessing the potential of these new technologies and exploring untapped market opportunities can make all the difference, enabling them to ride the wave of digital business transformation.
Another major frontier for SMBs to consider is cybersecurity. According to SMB Cybersecurity Trust & Confidence Report, 2021, 74% of SMBs agreed that it is challenging to predict future cybersecurity threats. They need access to diverse future-ready skills, such as data security, DevSecOps, identity and access management, and more to thwart cyber threats. To deliver on this need IT Service providers are stepping in to provide customized solutions and respond to the changing demands.
Amid the emergence of this changing ecosystem, a strong, pre-emptive approach is necessary for small and medium businesses to adapt to all things digital. Designed to empower SMEs with a secure, resilient, and flexible work setup, Softline Digital Workplace Solutions enable them to create a modern work environment for their workforce. Embedding advanced capabilities Softline’s hybrid-ready solutions enable organizations to reimagine their digital strategy for growth in 2022 and beyond.