Why should SMB leaders pivot to technology for realizing digital transformation goals?


Kartik Shah
Director of Sales
Softline India

Kartik Shah is the Director of Sales at Softline India and has been with the company since it started its operations in India in 2014. He has a long and intense experience in the field of solutions sales and managed services. He is skilled in developing and leading an elite team of professionals to secure sales excellence in our push to partner with various enterprise customers.

One of the most critical aspects of customers and market landscape that businesses need to understand is that – they evolve.

Large enterprises have already taken substantial measures to steer digital transformation with an aim to thrive in this ever-changing age. In fact, according to Gartner, 87% of senior business leaders state that digitalization is an organizational priority1. Hence, it has become imperative for SMBs too, to re-align their IT and investment strategy in order to adopt the right technology stack to realize their digitalization goals.

Today, CEOs need to revisit how the business operates and re-look at the existing technology stack. This helps in designing the way forward in a digital-first world. The onus lies upon the C-suite leaders to build a strategic roadmap to ensure business continuity, and there is no denying that the role of a CEO has also evolved.

To keep pace with the changing business dynamics, many forward-thinking CEOs are making significant digital investments to transform and modernize business operations. However, many SMBs are still grappling with issues related to technology investments, customer experience, employee productivity, and data security to name a few.

The good news is that technology innovation plays a great leveler for SMBs in this information age. Emerging technologies enable businesses to drive value across process and operational areas.

Mentioned below are a few ways in which technology accelerates transformation –

Transforming the business model

Traditional businesses are reimagining business models while adopting technologies to deliver enhanced value to consumers. Leveraging Cloud Computing, Artificial Intelligence, and Analytics, these businesses are constantly aligning with the market demands.

Transforming business processes

Being one of the most basic units of operations, businesses are transforming their processes by integrating technologies such as Machine Learning, AI, and Multi Clouds. These are further helping in enhancing service and product quality. It is also improves customer experience by accelerating delivery time.

Transforming the workforce

People are the most powerful assets for any business. To empower its people in today’s hyper-connected ‘work from anywhere’ age, businesses are investing in devices and technologies to equip the workforce to work from anywhere while keeping data secure.

Effective digital transformation is when a business can embrace distributed decision-making, agile workflows, and a digitally enabled and connected culture.

Time for CEOs to become Digital Leaders

The volatility of the past few years unveiled many vulnerabilities that CEOs had never imaged before. Yet there are many who rose to the challenge with digital capacities playing a significant role in keeping businesses resilient.

To thrive amid uncertainties, CEOs and business leaders of today need to understand that being a digital organization will bring in a competitive edge. Digitally enabled SMBs become more resilient, flexible, and secure. And this helps them in keeping pace with emerging industry demands. So, it’s paramount that effective digital transformation initiatives are at the center of their business strategy.

In order to achieve this, SMBs need to turn to external IT support services providers that can help in managing and protecting their IT infrastructure and digital assets. External support can help enable their workforce to work from anywhere with a secure, flexible, and agile setup. Softline Digital Workplace solutions enable SMBs to keep their business in action in the face of disruption while freeing their IT team to focus on innovation, to drive business growth and strategic projects.

Mobilize Every Function in the Organization for Digitalization